Crafted by Those Who’ve Done the Work for Those Who Run the Show

Our journey into the cleaning industry began in 2012 — not with expertise, but with curiosity, passion, and an unwavering desire to learn and improve. What we found was a fragmented, outdated system. Services were vaguely defined, prices hidden behind phone calls and quote visits. Often, quotes seemed based not on the size or condition of the property — but on the size of the customer’s wallet.

That felt wrong. And we knew there had to be a better way.

Over time, as we gained experience, we rebuilt everything from the ground up — modernizing naming conventions, classifying properties by architectural style, and creating structured pricing models that respected both the provider and the client. But our most ambitious goal? A real-time booking system that took into account all the complex variables affecting cleaning services — property type, rooms, extras, style, availability, and more.

Our first online booking went live in 2013, and it changed everything. Clients embraced the fairness and transparency, and we received an outpouring of positive feedback. Soon, competitors started copying our service names, fixed pricing, and even the content of our website. Some went as far as cloning our entire platform. But the one thing they couldn't replicate was our booking system — the true heart of our innovation.

We’ve battled everything from plagiarism to the frustrations of SEO and online advertising — where money often vanishes into clicks by bots, and Google's algorithms can bury even the most optimized, ethical sites. The dream of opening branches nationwide eventually gave way to a higher calling: giving back. We realized that true success lies not just in profit, but in impact.

In 2017, the idea of Cleanwich was born. Not from a boardroom, but from late nights, relentless work, and a simple belief: that every provider and every client deserves a fair, modern, and powerful cleaning ecosystem.

Cleanwich is not just a product — it’s our legacy. A platform, a marketplace, a directory where anyone can find professional cleaning services in their city, compare prices, read authentic reviews, and book instantly. A place where discrimination by pricing is replaced by fairness. Where accessibility meets innovation.

From Cleaners to Founders — A Platform Made to Empower You.

Think of Cleanwich like this:

For groceries — you go to a supermarket.
For rides — you open Uber.
For cleaning — you choose Cleanwich.

This is your place of cleanliness. Your place of trust. Your Cleanwich.

Don’t miss the opportunity. Move with the times. Choose Cleanwich and grow with us.